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Comms/Case study/2024

Core Texting.

A unified messaging platform that sends campaigns across SMS, WhatsApp, Telegram and Signal — with carrier-grade delivery and fraud detection.

Built with
Node.jsTwilioWhatsApp APIAI
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97%+
message delivery rate
4
channels, one dashboard
−60%
wasted sends eliminated
[ The challenge ]

Organizations running mass outreach in Uganda — from campaigns to NGOs — lost up to 60% of messages through unreliable channels, had no visibility into delivery or engagement, and couldn’t detect fraudulent contacts draining their budgets.

[ Our solution ]

We developed Core Texting, a unified messaging platform that sends campaigns across SMS, WhatsApp, Telegram and Signal from a single dashboard. Direct carrier connections deliver 97%+ delivery rates, AI-powered fraud detection cleans contact lists, and real-time tracking gives full control over outreach.

[ How we built it ]

From problem to launch, step by step.

01

Platform Architecture

Designed a multi-channel messaging infrastructure with direct carrier integrations and queue optimization for high throughput.

02

Channel Integration

Integrated SMS via direct carriers, WhatsApp Business API, Telegram Bot API and Signal for unified delivery.

03

AI & Analytics

Built AI-powered fraud detection to identify fake contacts, plus real-time delivery and engagement dashboards.

04

Campaign Tools

Developed scheduling, audience segmentation, A/B testing and ROI measurement for campaigns.

[ What we shipped ]

The core features.

Multi-channel messaging (SMS, WhatsApp, Telegram, Signal)
97%+ delivery via direct carrier connections
AI-powered fraud detection for contact lists
Real-time delivery tracking and engagement analytics
Campaign scheduling and audience segmentation
A/B testing and ROI measurement
Single dashboard for every channel
[ The impact ]

Core Texting eliminated the message loss that plagued mass outreach, giving organizations carrier-grade delivery, clean contact lists and full visibility into every campaign.

“We used to send blind and hope. Now we know exactly what landed, what got read, and which numbers were fake — across every channel.”

BK
Brian Kato
Outreach Director, NGO
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