Zula Vibe.
A premium travel discovery platform that replaces algorithmic noise with hand-curated experiences from local East African experts.
Travelers visiting East Africa faced fragmented, unreliable information — endless scrolling through generic listings with no way to know what's actually worth visiting. Local businesses with exceptional experiences struggled to reach quality-conscious travelers.
We developed Zula Vibe, a premium travel discovery platform that replaces algorithmic recommendations with hand-curated experiences from local experts. The platform features one-tap booking, no hidden fees, and a creator partnership program that lets local guides earn from their expertise.
From problem to launch, step by step.
Market Analysis
Analyzed East Africa's tourism ecosystem and mapped user journeys for different traveler personas — from adventure seekers to cultural explorers.
AI & Curation Engine
Built recommendation algorithms that combine local expert curation with user preferences and behavioral data.
Platform Development
Cross-platform mobile apps (iOS & Android) and a web application with built-in booking and payment integration.
Content & Partnerships
Onboarded local guides, tourism operators, and hospitality businesses to create a rich library of curated experiences.
The core features.
50,000+ travelers on the platform, 10,000+ curated experiences, a 4.9-star average rating, and 95% of users would recommend Zula Vibe to others.
“Zula Vibe sends us exactly the kind of travelers we want to host. Bookings are effortless and we finally reach people who value what we do.”