AdAfriq.
A cross-channel adtech platform that lets African brands plan, book and measure campaigns with data tuned for local markets.
Brands advertising in African markets had no affordable, data-driven way to plan, book and measure campaigns across fragmented digital, radio and outdoor channels — so budgets were spent on guesswork with little proof of return.
We built AdAfriq, an adtech platform that lets brands plan, book and optimize campaigns across digital, radio and outdoor from one console — with audience targeting and real-time analytics tuned for African markets.
From problem to launch, step by step.
Research
Mapped the local media landscape across digital, radio and outdoor, and the data gaps advertisers struggled with.
Targeting Engine
Built an audience model in Python that blends first-party, demographic and behavioral signals for African markets.
Campaign Console
Developed a React console for cross-channel planning, programmatic booking and budget pacing.
Analytics
Shipped real-time dashboards with attribution, A/B creative testing and ROI reporting.
The core features.
AdAfriq gave brands measurable, cross-channel campaigns for the first time — lifting return on ad spend and cutting acquisition costs while reaching audiences across 21 markets.
“For the first time we can see which channel actually drives sales — and shift budget in real time. Our cost per customer dropped almost in half.”